Pinhal Launch: Celebrating Coffee, Conservation, and Community

Pinhal Launch: Celebrating Coffee, Conservation, and Community

At Rounton Coffee, we believe in more than just roasting great coffee. We remain committed to making a positive impact, whether it's sourcing ethically grown beans or supporting conservation initiatives. The launch event for our latest coffee drop, Pinhal, brought all that together.

The launch event

We welcomed a small group of customers to celebrate this special launch at Thirsk Garden Centre. After networking, our founder David welcomed everyone and shared Rounton Coffee’s journey over the past decade. From our humble beginnings to our current standing, we've embarked on a fantastic adventure fueled by our passion to make specialty coffee accessible to everyone.

Founder of Rounton Coffee David welcoming guests to the Pinhal launch event

But the spotlight wasn't just on us; it was also on Pedro Gabarra, the Brazilian coffee farmer from Fazenda Pinhal. Pedro's dedication to caring for our environment shone through as he spoke about his farm and the Wings Project. The government-led initiative, which is particularly close to Pedro and his family's heart, and aims to rehabilitate trafficked birds, resonated deeply with our commitment to conservation.

We were delighted to have Grace from Yorkshire Wildlife Trust join us. She offered our attendees insight into the vital work they do. The launch of Pinhal isn't just about adding a new Brazilian coffee to our range. £2 of the RRP from each box sale will be donated to the conservation charity. We have been supporting the charity since 2023, through our 1% for the Planet pledge. On behalf of the charity, she thanked the Rounton team for the donation and continued partnership - a testament to the impact we can make when we all work together.

Finally, we heard from local artist Kim Tillyer, whose stunning design features on the packaging of Pinhal. Inspired by our partnership with Yorkshire Wildlife Trust and the Wings Project, Kim's artwork captures our shared commitment to protecting endangered wildlife.

After the talks concluded, we invited our customers to sample other Brazilian coffees at our cupping station. Each cup told a story of the diverse landscapes and flavours found across Pedro’s farm, Fazenda Pinhal.

The cupping station at the event which featured a range of Brazilian coffees

Want to know more about Pinhal?

Pinhal was a massive success among our guests. Many praising its bold flavors of citrus, berry, and stone fruits, along with its smooth texture.

Crafted from Arara single-variety microlot beans, it's a testament to the dedication Pedro and those working on his farm put into every bean.

Grace from Yorkshire Wildlife Trust, Brazilian coffee farmer Pedro Gabarra, David Beattie and local artist Kim Tillyer

To all who attended, thank you for sharing in this special moment with us. And to those who couldn't join us this time, stay tuned - we have more exciting events coming this year!